At Cru Software, we’re excited to welcome Ana to the team as our new Product Designer! Originally from Portugal, Ana brings a wealth of experience and creativity to her role, having worked in both Europe and Australia across various industries. Let’s dive into her journey and what excites her about joining Cru.
A creative path from Lisbon to Australia
Ana's passion for design started in Lisbon, where she completed her degree in Graphic Design. Soon after, she moved to London to pursue her career, working initially as a graphic designer. It wasn’t long before she transitioned into web design and software product design while working for an A/B testing agency. Since moving to Australia, Ana has continued to design across B2B, B2C, and SaaS products, further honing her skills and expanding her expertise.
Why Cru Software?
When asked what attracted her to Cru, Ana highlighted the people—particularly Jason, whose energy and vision were crucial in her decision to join the team. Ana is excited about being the first in-house designer and is eager to take ownership of the design processes, build a strong brand identity, and contribute to the product's evolution.
Experience that elevates
Ana brings over a decade of product design experience to Cru. From designing betting apps to rebranding initiatives like Reforest.com.au and For the Record, she has a wide range of projects under her belt. One of her proudest accomplishments? Designing neds.com.au from scratch, where her key UI foundations have stood the test of time.
Looking ahead
At Cru, Ana is most excited about building a design team from scratch, establishing processes, and crafting a beautiful, modern design system. Her vision aligns perfectly with Cru’s mission to maximise every day for our clients, using design to improve workflows and efficiency.
Beyond the screen
Outside of work, Ana enjoys creating pottery, a hobby she’s passionate about. You can check out her creations on Instagram @clay_of_aa, where she shares her ceramics inspired by her Portuguese roots.
We’re thrilled to have Ana on board and can’t wait to see how her design expertise shapes the future of Cru Software.
To learn more about us, visit www.crusoftware.com or follow @crusoftware on Instagram
